Streemio's personalized music service means users are constantly engaged; a condition for effective advertising. Based on basic biographical information (such as age group, gender, interests, location, etc.), gathered from users at the time of signing up for the service and the partner operator, Streemio will serve out audio ads that are relevant to each individual, increasing the probability of eliciting the desired response to the advertiser's message. Audio ads on Streemio are accompanied by a product image or logo of the company to simulate an audio-visual experience. Streemio's selective ad-serving means that advertisers pay to reach only people that are the target of their ads. Detailed reporting and interactivity features give advertisers on Streemio more value for their advertising spend.